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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Five Positive Actions You Should Do After a Lay-off Lay-offs are hard for most people and are essentially difficult to cope with if you were and excellent worker and outstanding employee. Sometimes lay-offs are general cuts such as the closing of a whole department. It often times hits good employees that the company otherwise would have never gotten fired. So what do you need to do after you get laid off? Here are five positive steps you should take after you have been laid-off. The first and probably most important step is coping with the situation. Get your feelings straightened out. Of course you are upset and plain dumbstruck by what happened, but if you are not able to get this sorted out with yourself, the company is not going to take you back. Then you won’t even have a chance of finding another job. In some cases, if it was not very clear why you have been fired, it helps to talk to coworkers, and maybe the human resource person to just find out that it was not you or any of your doings that got you laid-off. Within this step falls also the realization that the job market currently is a tough one and that you might have to make some budget adjustments first off all. Do not be picky about what kind of jobs you want to choose. Sometimes, this means a new beginning, some job you might like much better than your old one, and you just do not know it yet. After you have been able to work through the situation and are ready for the job hunt, get your résumé out. If you have not been looking for a job in a while it might be dusty and not be up to date. Add your last job to the list; add your role and responsibilities to your list and maybe you even have to adapt your résumé to a more current style. Résumés and cover letters are your way into a job and the first impression that a new employer gets from you. When you are finished getting your résumé up to date, apply to as many jobs as there are. As a third step, make yourself clear that the job market is difficult and finding a new job might mean to apply for something that you might have not really wanted to do, maybe because you did study it, but you never really liked in the university classes? Well, it is worth applying for. The sooner you get another job, the better of you are. Face it, if you really do not like the work you can find another job after a year or two. After a lay-off it is very important to get back into the working world as fast as you can. To make your job search even more successful, as a fourth positive step after a lay-off, you also need to network. Talk to friends, other companies’ bosses you know, and anybody you have ever met that might have a job available for you. Besides networking, you can also always try to do some cold calling, writing letters to businesses that are not having a newspaper add out. There is always the possibility that they are looking for somebody. As a fifth positive action after you are laid-off there is always college. Taking classes that will refresh your topic and specialty you are working in can make a good bullet on your résumé. If the job market is quite tough, why not go back and finish that degree or add another maybe a graduate degree. This always is better on your résumé than plain being out of work.

Web Hosting - Email Issues When you build a web site, you often provide a means for users to communicate with you. One of the most common 'add-ons' to a web site is the addition of some kind of email access. Email is used to sign users up for newsletters, provide communication for administrative issues and a hundred other uses. But, as everyone sadly knows, email problems can occur. Virus infection is among the most common, though the situation is actually better today than in the past. Huge efforts, and some progress, has been made over the past 10 years to reduce the number and severity of virus attacks. Hackers haven't surrendered, far from it. But they're on the defensive like never before. Many of those viruses were (and are) spread through email, usually in the form of email attachments. That's the source of the now-common advice never to open an attachment from someone you don't know. Professionals will often extend that advice to suggest you never open an attachment that's unexpected, even if it's from someone you know. Well-meaning, but computer-challenged friends often accidentally forward virus infected emails. Spam has taken over the top spot for email annoyances. It's estimated by various different professional sources that 92-97% of all email sent today is spam. While the definition varies, spam is generally regarded as any unwanted commercial email sent by someone whom the recipient doesn't know or have a business relationship with. Spam clutters email inboxes, requires people to sift through to find valid messages, and often contains offensive messages in some form. But, it's a fact of life and isn't going away anytime soon. Even though laws are in place, thousands of spammers continue to risk fines or jail for the chance of making money from that small percentage who will open the unwanted email. Other forms of email problems are even more severe for many web site owners. When the mechanisms fail that they rely on to send and receive messages to and from their users, that's a problem. Dealing with those problems can range from sending an email or instant message to an administrator, to tracking down the right person to get your site removed from a blacklist. Email is the communications vehicle of choice for millions everyday. When the system burps, someone has to take time to do something about it. Often, that means relying on a person who is already overburdened with too many issues to resolve. So, besides pointing out some sad facts or complaining, what's the point? All of the above shows just one more area you should look at when selecting a web host or deciding whether to move to another. Just as with server or network administration, companies vary in their ability to deal with email-related issues. Some are responsive and super-competent. Others, are simply indifferent or worse. And many are in between. Email administration, like server maintenance or network management, is a professional specialty. Skill in one does not necessarily mean quality work in another. Finding a web hosting company and/or system that has few email problems, and solves them quickly when they occur, is an important task. Spend some time researching who provides superior support in email. You'll be happy you did.