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The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.

Why Time Management Makes for a Better Employee Time management is a major issue in the workplace. When time is not utilized efficiently, it leads to sloppy work, missed deadlines, and way too much stress. Employers are constantly seeking ways to teach their employees to manage their time better for a simple reason – a team that manages its time well is a team that is productive and successful. Everyone has done it. You’ve know that there is a big deadline approaching for weeks on end, and you kept telling yourself that have plenty of time. Then, suddenly, it is the day before the project is due, and you haven’t even begun it. You know you will have to pull an all-nighter, and even then you will be lucky to get everything done in time. Your heart is racing, your head is pounding, and you’re cursing your procrastination yet again, thinking about how much time you wasted surfing the next when you could have been doing a little work on the project every day, so it wouldn’t be so overwhelming. The end result of a project like this is predictable. You may get it in on time, or at least close to the deadline, but your work is likely to be sloppy. The rush job you did will be evident to everyone, and if your project involved making a pitch to a potential customer, your time management failure may end up costing your company big money (and costing you a job). As if you were not stressed enough already! If you contrast that performance with one in which you had effectively managed your time, the difference is clear. If you have worked on the project over the entire time span you had to finish it, a little bit at a time, then you would have had time to make sure your work was up to par. You wouldn’t have been scrambling for last minute information to include, and you could have made sure your work was free from little errors like typos or pages that printed incorrectly. Most importantly, you wouldn’t feel like you needed a week long vacation when the project was over, because your stress level never would have hit the roof. So, how do you become a happier and more effective employee by managing your time better? The first thing you can do to become an effective time manage is simple – write yourself a to-do list everyday. Not only does a to-do list help you think through exactly what you need to accomplish so you don’t forget anything in the rush, but it also helps you feel accountable for everything that needs to get done. If you write “spend 30 minutes on the big project” on your to-do list, it is a lot harder to come up with excuses why you can put it off for another day. Your conscience will make you want to get through everything on that list. If it seems like you never have enough time in the day, keep a journal of all of your activities. If you spend 20 minutes chatting by the coffee pot, write it down. After a week, look back over your activities. You may be surprised how much time you actually spend doing nothing. Now that you know, you can reinvest that time more wisely. The last thing is the hardest thing – getting over procrastination. This one is sheer willpower. When those voices in your head start arguing over whether to work on something now or put it off until later, listen to the work now voice. Give yourself manageable goals, like working on something for 15 minutes or 30 minutes, to get started. Once you experience the freedom from stress that time management brings, that procrastination voice will be a thing of the past.

Big Time Experience with Small Time Publications (writing newsletter articles) When you start writing, you may have ambitions of getting your name on the front page of newspapers and on feature stories in magazines, but you will soon find out that it takes time to get there. Even the best writers have to make their way through the ranks before making it to headline status. Don’t be discouraged though. Even though you may have been rejected more times than you could have ever imagined, there are still many places that will be accepting. Even if you feel like you’ve exhausted all of your creative power, there are publications that are ready to help you develop even further. The buildup is not leading towards riches or fame, but writing newsletter articles can be a great step in that direction. The first thing that any writer should realize is that there is more to learn. Even knowing all of the grammar and all of the clarity rules will not make you a good writer. Only experience can bring you to that place. Newsletters are a great place to start getting cleaning up your writing and to start learning to write for different audiences. Who Prints Newsletters? Why are newsletters such a great place to start earning publications? There are plenty of organizations and groups that print them. The printing money and the circulation are already in place. The other great thing about writing newsletter articles is that there is almost always a high demand for newsletter writers. The pay is not great and is most often non-existent, but the newsletters must go out all the same. Hit up any organization in town that you know prints a newsletter. Some of the printing is done nationally for the larger organizations, but many will be done locally. Try volunteer and non-profit organizations as well as university and church groups. These organizations will all have news that they need to get to the public. Many of them survive based on public donations. What that means for you is that there is plenty of demand for talented and interesting writers. The Expert in Print If you have any sort of claim to expertise along with your writing skills, you will be a fantastic candidate for writing newsletter articles. One great draw for a reader is the pull of a well researched and authoritative article. Imagine the thrilled group of environmentalists when you approach them with evidence that the developmental process for non-stick pan coating is connected to the decreasing population of Asian tortoises. You’d have a job in no time. Regardless of whether or not you got paid for your work, you can expect that you’d get repeated assignments, growing experience and bylines galore for your next step of job applications. Being knowledgeable about a certain subject will give you many writing opportunities. If you have any experience in a subject area, be sure to add it to your resume. As you write newsletter articles, you’ll only add to you’re your expertise. Other Newsletter Articles If you don’t necessarily believe that you have an area of expertise that is not a problem. There are many other ways to get into writing newsletter articles. A big part of newsletter content is just content. Newsletters need to be made up of interesting and varied articles. There are usually volunteers that head up the projects and they in turn hire various writers to fill in the titles that they choose. If you can be flexible in your writing and if you can find a newsletter that works with a topic you care about, you will be well on your way to building your resume with bylines and great circulation. Writing newsletter articles will probably not be a career in itself because of the low pay scale, but it will take you closer to a lucrative writing career. Think of writing newsletter articles as a type of community service. Even after you have added paying pieces to your repertoire you may continue to write for the newsletters that you care about.